turning one consulting client into many

Read a thoughtful and interesting post on turning one consulting client into many over at friends in tech this morning.

The article talks about the natural way of building a network of clients, by treating people right and getting referrals. It's a zero advertising budget way to build up your rolodex, and has customers coming to you. It beats cold calling any day.

One of my good friends Nathan has been doing computer consulting off and on for quite a long time, and another good friend Marco Carag does design work freelance as well. The three of us have had many discussions on the dangers of overbooking yourself, especially when you have a day job that you have to give priority to.